FAQs About Our Rebrand

In case you missed it, we changed our name and unveiled a whole new logo. Keep it Wild Co. is now Keep Nature Wild! You got questions. We got answers. Here's the ins and outs, everything you need to know and more than you probably wanted to know about our rebrand.

Why'd you change the name?

There's only one reason why we changed our name. We decided that it was time to define the "it" in our name, and make it truly show why this company was started in the first place. We wanted to focus on what's most important to us all... Nature.

Why'd you pick the logo?

Our new logo, a compass, represents our True North - those guiding principles that shape our impact on the world. Ours is our motto - we stand for what we stand on. We want to be the True North of mission-based brands, brands that give back. We do good, and we're setting an example of being an impactful outdoor brand. This compass is a guide - a guide to exploring responsibly, having a great time outside, and finding your own True North.

Is your mission the same?

Sure is! We stand for what we stand on. We always have, and we always will. Since the beginning, we have worked tirelessly to remove trash from the wild places we love. Two years, 25 cleanups and 14,353 volunteer hours later, we can say that we've removed 121,670 lbs of trash from nature.

Can I still come to a cleanup?

Of course! This is just the beginning of a new era for our company, and we'd love to meet you. Join us at an upcoming cleanup by clicking here.

What about Wild Keepers?

We love our Wild Keepers! We just welcomed our newest class of ambassadors for the Fall term, and we can't wait to see what they'll do in their local communities. Learn more about Wild Keepers and how to become one here.

Is all of the Keep it Wild gear now going on sale?

Everything that isn't already on sale won't be right away. We're still the same company, and we still support the same mission. We just changed one word on the tag!

We're overwhelmed with the support we've gotten through this whole process! And we know it can be a little confusing, so keep those questions coming, and we'll do our best to answer them all.