Why We Chose the Logo

We decided to change our name... Keep it Wild Co. is now Keep Nature Wild. It's a big change, and we really thought it through. With the new name, we decided to overhaul everything. That means new logo, new colors, new branding! We didn't just do this on a whim - there was quite a bit of thought that went into all of these changes...

Across social media and our new apparel, there's a few different things you may be seeing.

But the one you'll be seeing the most is...

We all want to discover our true north - those guiding principles that shape our impact on the world.

To take pride in what we love most, to leave the world a little better than we found it, and most importantly... to grin in the great outdoors.

Our True North is our motto - we stand for what we stand on.

So, here's what you can expect from us:

• We create quality products, inspired by nature.
• We dedicate a portion of sales to fund and host wilderness cleanups.
• We enlist the help of thousands of Wild Keepers throughout the world to clean up their local wild spaces.
• We believe that nature is meant to be wild, and it is up to us to keep it that way.

We want to be the True North of mission-based brands, brands that give back. We do good, and we're setting an example of being an impactful outdoor brand. This compass is a guide - a guide to exploring responsibly, having a great time outside, and finding your own True North.